People who want to migrate to a country , do so because they want to Essay

People who want to migrate to a country , do so because they want to live that country's lifestyle and culture - they should assimilate and fit in or leave - Essay Example In other words migrants are to face a dilemma and either assimilate and fir in new community or just leave and get back home to the old one. In the period between 1950 and 1965 thousands of Dutch migrants came to New Zealand with poor English language skills; and around 10 per cent of them got back home because they failed to assimilate and learn new language (Crezee, 2012). On the other hand, some researchers believe that behavior patterns incidental to a certain culture are the result of individual choice (Wallendorf, & Reilly, 1983). Certainly, in case migrant fail to assimilate and respect the lifestyle of the new community that they have chosen to be their home, there is a serious possibility such migrants are not going to become successful members of such community and might as well be driven out of it. According to Dustmann, the feeling of national identity and family context influence the integration ability of migrants more than any other factors (37). If a migrant is not re ady to accept a new lifestyle and fit in different cultural context, he or she is most likely to fail in terms of assimilation. Thus, social integration is more important than economic integration. The ability to socialize in new environment and acquire new friends is also an important precondition for successful assimilation of a migrant (Facchini, Patacchini, & Steinhardt, 2014). All in all, assimilation is the most important factor within the process of successful integration of migrants. Failure to integrate into a new community is predefined by the inability to get assimilated culturally and socially. Crezee, I. (2012). Language shift and host society attitudes: Dutch migrants who arrived in New Zealand between 1950 and 1965. International Journal of Bilingualism 16.4 (2012): 528-540. The British Psychological

New Product Entry into U.S. Market Term Paper Example | Topics and Well Written Essays - 2500 words

New Product Entry into U.S. Market - Term Paper Example In the present study, the marketing environment of the target companies will be studied and their situation will be analyzed. Proper strategies will be made for entry into the target market. Situation Analysis Steel cables are generally two or more cable wires bonded with each other in symmetry. They are used for various purposes such as towing, lifting or conveying etc. Steel wire cables are used in almost all big electrical and outdoor equipments such as elevators, escalators, big machines for holding equipments etc. It can be easily said that these steel cables are one of the building blocks of the outdoor electronic equipments like elevators and other construction equipments. In the present situation analysis, three companies will be selected who are the largest manufacturers of elevators and similar electronic equipments in US. The selection will be based on size of the company, number of employees, sales figures, location and distribution, major products manufactured and the pu rchasing process. 1. Dover Corporation The first company selected is Dover Elevator Systems Inc., USA, which is an arm of Dover Corporation. Dover is known as the largest manufacturer of elevators in US. The other operating divisions of the corporation are communications, vapor recovery, electronics etc. The elevators manufactured by Dover are mainly used by hotels, apartments, department stores, hospitals, factories, railway stations, medium high rise developments such as office, low cost flats etc (Dover Corporation, 2012). Dover follows a normal purchasing request which is demand –supply process. Demand is estimated according to pre-production analysis and supply process is initiated in cycles. Geographic markets- apart from United States, Dover has its operations in many countries such as Mexico, Malaysia, and Australia etc. Apart from distributing as a wholly owned brand, Dover has its distribution in many countries as third party distributors, franchisee and tie-ups. Do ver elevators are distributed in all major countries of Europe, Asia and majority of UK. Distributors- Dover operates through both independent and local distributors. One unique strategy which Dover applied was that both their names as well as the local distributor’s name were engraved in the installed equipment. This helped the organization to gain a local advantage. The presence of national distributions helps the company in reaching a wide geographic distribution over the country. 2. Otis Elevator Company Otis Elevator Company is considered as one of the biggest manufacturer of vertical transport system. The company is headquartered in Farmington, Connecticut, USA. Major manufacturing factories are established in America, Asia and Europe and it has distribution in more than 200 countries. The company also owns two testing towers, one situated at its headquarters and another in Japan (Otis Elevator Company, 2013). The company specializes in elevators, escalators and moving walkways. Apart from this, the company is also engaged in providing elevator solutions and immediate services to any issues regarding safety and communication. Distribution- the distribution occurs through many sales channels. The